Small business real estate agent websites are not that complicated if you're informed of the following: Website content is king. Establish yourself as an expert in your field and build a community online through blogging / vlogging / social media. WordPress makes this part easy. Learn the difference between organic and 3rd party MLS listings. Make sure if you feature listing on your real estate website that they are organic and customized for your area of specialization so you can receive a significant SEO boost